{"id":13250,"date":"2018-05-24T10:55:29","date_gmt":"2018-05-24T17:55:29","guid":{"rendered":"https:\/\/lumenlearning.com\/?p=13250"},"modified":"2019-03-30T05:11:27","modified_gmt":"2019-03-30T12:11:27","slug":"public-announcement","status":"publish","type":"post","link":"https:\/\/lumenlearning.com\/public-announcement\/","title":{"rendered":"PUBLIC ANNOUNCEMENT"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:22%;padding-bottom:0px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\">Use this play to:<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400\">Issue a public announcement(s) about your OER initiative, goals, and\/or the success you\u2019re seeing. Quote specific faculty and students impacted. Report cost savings and other metrics. <\/span><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-alignleft\"><style type=\"text\/css\">.fusion-button.button-1 {border-radius:1px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type btn-scaling\" target=\"_self\" href=\"\/champion-playbook\/building-awareness\/\"><span class=\"fusion-button-text\">See More Plays<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-alignleft\"><style type=\"text\/css\">.fusion-button.button-2 {border-radius:1px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-2 fusion-button-default-span fusion-button-default-type btn-scaling\" target=\"_self\" href=\"\/champion-playbook\/\"><span class=\"fusion-button-text\">Back to Playbook Home<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-alignleft\"><style type=\"text\/css\">.fusion-button.button-3 {border-radius:1px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-3 fusion-button-default-span fusion-button-default-type btn-scaling\" target=\"_self\" href=\"\/contact\/\"><span class=\"fusion-button-text\">Ask a Lumen Expert<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #e6e6e6;background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:22%;padding-bottom:20px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\">Running the Play<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400\">Draft your public announcement following the components detailed below, and work with institutional marketing colleagues for help ensuring the announcement is released through proper <\/span><span style=\"font-weight: 400\">channels. <\/span><\/p>\n<p><b>Components of a Public Announcement (see sample announcement below):<\/b><\/p>\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li style=\"font-weight: 400\"><b>Headline<\/b><span style=\"font-weight: 400\"> (10-20 words written to grab attention)<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Sub-head<\/b><span style=\"font-weight: 400\"> (optional 5-20 words to further explain or differentiate headline)<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Lead Paragraph.\u00a0<\/b>2-4 concise sentences explaining what\u2019s happened and its significance to the audience. Use hyperlinks to direct readers to additional information.<\/li>\n<li style=\"font-weight: 400\"><b>Authority\/Stakeholder Quote.\u00a0<\/b>Quote a leading authority to further substantiate the significance of the announcement.<\/li>\n<li style=\"font-weight: 400\"><b>Tell more of the story,<\/b><span style=\"font-weight: 400\"> with further evidence or detail. This is a nice place to humanize the story, explaining the impact on individuals.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ul>\n<li><b>Second Authority\/Stakeholder Quote.<\/b><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400\"><b>Tell the rest of the story.<\/b><span style=\"font-weight: 400\"> For a short announcement, you can wrap up with a final summary paragraph that sums things up. If you have more stakeholders or announcement points, you can switch between \u201ctell more of the story \/ add a quote \/ tell more of the story \/ add a quote\u201d as appropriate. \u00a0<\/span><\/li>\n<\/ol>\n<p><b>Sample Announcement <\/b><\/p>\n<p><span style=\"font-weight: 400\">Portland, Ore. (March X, 2017) \u2013 Math faculty at <\/span><a href=\"https:\/\/www.tcc.fl.edu\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Tallahassee Community College (TCC)<\/span><\/a><span style=\"font-weight: 400\"> took the leap in fall 2015 to shift two high-enrollment math courses to <\/span><a href=\"https:\/\/lumenlearning.com\/about-oer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">open educational resources (OER)<\/span><\/a><span style=\"font-weight: 400\">, in order to eliminate problems with textbook affordability and access among students. Using sample courses, technology and support from OER adoption partner <\/span><a href=\"https:\/\/lumenlearning.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Lumen Learning<\/span><\/a><span style=\"font-weight: 400\">, faculty members tailored materials to fit Florida\u2019s state-defined learning outcomes and course objectives. Today every student in <\/span><i><span style=\"font-weight: 400\">Intermediate Algebra<\/span><\/i><span style=\"font-weight: 400\"> and <\/span><i><span style=\"font-weight: 400\">College Algebra<\/span><\/i><span style=\"font-weight: 400\"> receives automatic access to those course materials. Fall 2015 savings totaled $300,000 as students paid a nominal $X course fee instead of $XXX for an expensive required textbook and online access code. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">According to TCC\u2019s Associate Dean of Curriculum, Dr. Calandra Stringer, this change made all the sense in the world. \u201cWe know that each day that students are not prepared will decrease their chances of success in a math course. Using open educational resources, we can be sure students have access to the material they need to succeed from the first day of class. We have no doubt that OER benefits our students both academically and financially.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400\">Open educational resources first got the attention of TCC\u2019s math faculty through the work of Jim Smart, an associate professor of math at the college. Dr. Smart saw firsthand the problem of textbook affordability preventing his students from succeeding in his classes. He was impressed with the breadth and quality of the math-related OER supported by Lumen Learning, which includes not only textbooks but also videos, quizzes, tests, sample courses and an online homework system. After piloting and seeing the impact on students, he became a program champion, partnering with Lumen to train colleagues and rapidly expand TCC\u2019s approach. <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cThe collaboration we saw between math faculty at Tallahassee Community College is an ideal model for other higher education institutions,\u201d said Kim Thanos, CEO of Lumen Learning, which provides curated open content, faculty training and technical support for the TCC program. \u201cFaculty members came together to select course content and design online practice problems to fit learning outcomes defined at the state level in Florida. They had full control to adapt OER courses to teach the skills and concepts with Florida students\u2019 success in mind.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">For TCC, using OER has been a win-win proposition for students and faculty. In addition to freedom and flexibility in the course content, instructors love being able to start teaching on the first day of class because they know students have access to the materials. Students are thrilled when they don\u2019t have to buy a pricey textbook. Even TCC\u2019s board members had no trouble approving course fee to ensure the program\u2019s sustainability. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Dr. Stringer sees great potential for OER-drive course redesign. \u201cThis is an opportunity for faculty from different institutions and disciplines to work together to create something that is hugely valuable to our entire state. Many Florida students jump from institution to institution. Using state standards and course objectives, we can design a better-aligned curriculum that ensures students are learning the same information across the board. With open educational resources, we can also guarantee every student the same benefits of affordability and access that TCC students are enjoying today.\u201d <\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:22%;padding-bottom:20px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\">Helpful Resources<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#e6e6e6;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\"><a href=\"https:\/\/docs.google.com\/document\/d\/1z7ybxe7NGBUDjjE5ueuoRNTfQGI-RT31lLVDJpyVhSM\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">Template: Press Release \/ Public Announcement<\/a><\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p>Standard framework for creating a public announcement or press release telling your story about OER impact<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center\"><a href=\"https:\/\/docs.google.com\/document\/d\/1z7ybxe7NGBUDjjE5ueuoRNTfQGI-RT31lLVDJpyVhSM\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">Google Doc<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#e6e6e6;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\"><a href=\"https:\/\/www.governor.ny.gov\/news\/governor-cuomo-announces-8-million-open-educational-resources-initiative-suny-and-cuny-cut-high\" target=\"_blank\" rel=\"noopener\">Sample Announcement: NY OER Initiative<\/a><\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p><a href=\"https:\/\/www.governor.ny.gov\/news\/governor-cuomo-announces-8-million-open-educational-resources-initiative-suny-and-cuny-cut-high\" target=\"_blank\" rel=\"noopener\">&#8220;Governor Cuomo Announces $8 Million for Open Educational Resources Initiative at SUNY and CUNY to Cut High Cost of Textbooks&#8221;<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #e6e6e6;background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:22%;padding-bottom:20px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-6\"><p>Attributions:<\/p>\n<p>Photo by\u00a0<a href=\"https:\/\/unsplash.com\/photos\/gYf49RB7bvE?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">NeONBRAND<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/search\/photos\/presentation?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":13345,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202,199],"tags":[209,64,56,205,213],"class_list":["post-13250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-awareness","category-playbook","tag-champion","tag-oer","tag-open-educational-resources","tag-playbook","tag-public-announcement"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/posts\/13250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/comments?post=13250"}],"version-history":[{"count":0,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/posts\/13250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/media\/13345"}],"wp:attachment":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/media?parent=13250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/categories?post=13250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/tags?post=13250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}