{"id":13263,"date":"2018-05-24T12:44:43","date_gmt":"2018-05-24T19:44:43","guid":{"rendered":"https:\/\/lumenlearning.com\/?p=13263"},"modified":"2019-03-30T05:11:18","modified_gmt":"2019-03-30T12:11:18","slug":"student-savings-social-media-campaigns","status":"publish","type":"post","link":"https:\/\/lumenlearning.com\/student-savings-social-media-campaigns\/","title":{"rendered":"STUDENT SAVINGS SOCIAL MEDIA CAMPAIGNS"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:22%;padding-bottom:0px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\">Use this play to:<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Invite students to share what they spent on textbooks and how they utilized cost savings via social media to promote OER.<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-alignleft\"><style type=\"text\/css\">.fusion-button.button-1 {border-radius:1px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type btn-scaling\" target=\"_self\" href=\"\/champion-playbook\/building-awareness\/\"><span class=\"fusion-button-text\">See More Plays<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-alignleft\"><style type=\"text\/css\">.fusion-button.button-2 {border-radius:1px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-2 fusion-button-default-span fusion-button-default-type btn-scaling\" target=\"_self\" href=\"\/champion-playbook\/\"><span class=\"fusion-button-text\">Back to Playbook Home<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-alignleft\"><style type=\"text\/css\">.fusion-button.button-3 {border-radius:1px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-3 fusion-button-default-span fusion-button-default-type btn-scaling\" target=\"_self\" href=\"\/contact\/\"><span class=\"fusion-button-text\">Ask a Lumen Expert<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #e6e6e6;background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:22%;padding-bottom:20px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\">Running the Play<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><ul>\n<li style=\"font-weight: 400\"><b>Give students examples<\/b><span style=\"font-weight: 400\"> they can use as starting points to adapt into their own story about OER and the difference it\u2019s making. Keep your messages simple and informative, and consider linking to a longer-form article or web page that dives deeper into your institution\u2019s efforts with OER. <\/span><\/li>\n<li style=\"font-weight: 400\"><b>Include links, multimedia, images:<\/b><span style=\"font-weight: 400\"> Images and videos help grab attention. Links and videos invite your readers to learn more and engage more deeply. <\/span><\/li>\n<li style=\"font-weight: 400\"><b>Be social! <\/b><span style=\"font-weight: 400\">Like, favorite, repost\/retweet, and tag others to grow momentum and keep the conversation going. For best effect, recycle variations of the same campaign<\/span><span style=\"font-weight: 400\"> across multiple channels.<\/span><\/li>\n<\/ul>\n<p><b>Tips for Twitter<\/b><\/p>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400\"><b>Create a hashtag. <\/b><span style=\"font-weight: 400\">#Hashtags help promote your efforts and are used to help people quickly find relevant information. Sample hashtags include #OERatKSU, #openeducation, #textbookaffordability.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b>Sample Tweets.<\/b><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none\">\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">#OER rocks! I\u2019m taking [Course Name] with [Faculty Name] and paying only $X for materials. <\/span><i><span style=\"font-weight: 400\">[Insert link to info\/website about your OER initiative; add a photo or other image to draw attention]<\/span><\/i><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Calling all @[YourInstitution] faculty: Why should I pay hundreds with I can learn just as well with #OER? Thanks [Faculty Name] for considering costs. <\/span><i><span style=\"font-weight: 400\">[Insert link to info\/website about your OER initiative or success data; add a photo, logo, or other image to draw attention]<\/span><\/i><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We\u2019re proud to celebrate #OpenEducationWeek and the benefits #OER brings to @[YourInstitution] students: #textbookaffordability, #dayoneaccess, reducing barriers to #studentsuccess [<\/span><i><span style=\"font-weight: 400\">Post with a photo of happy students from your campus]<\/span><\/i><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Tips for Facebook\/LinkedIn<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Facebook and LinkedIn can <\/span><i><span style=\"font-weight: 400\">use the same basic content as Twitter messages, but generally with fewer hashtags and more characters. These platforms also generate thumbnail images automatically when you include a link in your post, so there\u2019s no need to add images separately. <\/span><\/i><\/li>\n<li style=\"font-weight: 400\"><b>Sample Thanks campaign. <\/b><span style=\"font-weight: 400\">Have students take a \u201cThanks Selfie\u201d or select a GIF and post it alongside a message: Thanks [YourInstitution] for using open educational resources (OER) to improve affordability and remove cost as a barrier to success. Using #OER is linked to higher test scores, lower dropout rates, and lower costs than traditional textbooks. It\u2019s the right thing to do. Here&#8217;s proof: <\/span><a href=\"https:\/\/youtu.be\/SX0K0hb_xKE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/youtu.be\/SX0K0hb_xKE<\/span><\/a> <i><span style=\"font-weight: 400\">[Or insert link to info\/website about your OER initiative; add a photo, logo, or other image to draw attention]<\/span><\/i><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:22%;padding-bottom:20px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\">Helpful Resources<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#e6e6e6;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\"><a href=\"https:\/\/www.youtube.com\/watch?v=SX0K0hb_xKE&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\">Video: Sample Thanks Campaign<\/a><\/h2><\/div><div class=\"fusion-video fusion-youtube\" style=\"max-width:600px;max-height:360px;\"><div class=\"video-shortcode\"><iframe title=\"YouTube video player 1\" src=\"https:\/\/www.youtube.com\/embed\/SX0K0hb_xKE?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><a href=\"https:\/\/www.youtube.com\/watch?v=SX0K0hb_xKE&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\">Youtube Video<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#e6e6e6;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\"><a href=\"https:\/\/twitter.com\/alamoopen?lang=en\" target=\"_blank\" rel=\"noopener\">Open Twitter Feed: Alamo Colleges<\/a><\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p><a href=\"https:\/\/twitter.com\/alamoopen?lang=en\" target=\"_blank\" rel=\"noopener\">Twitter Feed<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#e6e6e6;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\"><a href=\"https:\/\/www.youtube.com\/watch?v=l4sXykK1UNs\" target=\"_blank\" rel=\"noopener\">GA Affordability Video: Student Perspectives<\/a><\/h2><\/div><div class=\"fusion-video fusion-youtube\" style=\"max-width:600px;max-height:360px;\"><div class=\"video-shortcode\"><iframe title=\"YouTube video player 2\" src=\"https:\/\/www.youtube.com\/embed\/l4sXykK1UNs?wmode=transparent&autoplay=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p><a href=\"https:\/\/www.youtube.com\/watch?v=l4sXykK1UNs\" target=\"_blank\" rel=\"noopener\">OER Student Perspective Video<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #e6e6e6;background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:22%;padding-bottom:20px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-6\"><p>Attributions:<\/p>\n<p>Photo by\u00a0<a href=\"https:\/\/unsplash.com\/photos\/XkKCui44iM0?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Priscilla Du Preez<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/search\/photos\/student-social-media?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":13332,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202,199],"tags":[209,64,56,205,217,218],"class_list":["post-13263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-awareness","category-playbook","tag-champion","tag-oer","tag-open-educational-resources","tag-playbook","tag-social-media-campaigns","tag-student-savings"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/posts\/13263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/comments?post=13263"}],"version-history":[{"count":0,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/posts\/13263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/media\/13332"}],"wp:attachment":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/media?parent=13263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/categories?post=13263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/tags?post=13263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}