{"id":15618,"date":"2018-08-09T09:38:15","date_gmt":"2018-08-09T16:38:15","guid":{"rendered":"https:\/\/lumenlearning.com\/?p=13849"},"modified":"2019-03-30T05:07:25","modified_gmt":"2019-03-30T12:07:25","slug":"hone-your-elevator-pitch","status":"publish","type":"post","link":"https:\/\/lumenlearning.com\/hone-your-elevator-pitch\/","title":{"rendered":"HONE YOUR ELEVATOR PITCH"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:22%;padding-bottom:0px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\">Use this play to:<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Develop and practice your elevator pitch for OER: a succinct, persuasive sales pitch that lasts roughly the length of an elevator rode. <\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><i><span style=\"font-weight: 400;\">Note: Asterisk denotes this is a proven, high-impact play.<\/span><\/i><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-alignleft\"><style type=\"text\/css\">.fusion-button.button-1 {border-radius:1px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type btn-scaling\" target=\"_self\" href=\"\/champion-playbook\/sustaining-impact\/\"><span class=\"fusion-button-text\">See More Plays<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-one-third\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-alignleft\"><style type=\"text\/css\">.fusion-button.button-2 {border-radius:1px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-2 fusion-button-default-span fusion-button-default-type btn-scaling\" target=\"_self\" href=\"\/champion-playbook\/\"><span class=\"fusion-button-text\">Back to Playbook Home<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% + 4% ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-alignleft\"><style type=\"text\/css\">.fusion-button.button-3 {border-radius:1px;}<\/style><a class=\"fusion-button button-flat fusion-button-default-size button-default button-3 fusion-button-default-span fusion-button-default-type btn-scaling\" target=\"_self\" href=\"\/contact\/\"><span class=\"fusion-button-text\">Ask a Lumen Expert<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #e6e6e6;background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:22%;padding-bottom:20px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\">Running the Play<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">An important tool for any champion or evangelist is having a good elevator pitch: a succinct, persuasive pitch aimed at piquing their interest and enticing them to want to learn more. The elevator pitch gets its name from the idea that you may only have the length of an elevator ride to capture someone\u2019s attention. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For an OER champion, a compelling elevator pitch might offer your best opportunity to convince someone to try OER. And there\u2019s one thing constant with any elevator pitch: the more you practice, the better it gets.<\/span><\/p>\n<h3><span style=\"font-weight: 500;\">What makes a good elevator pitch? <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A strong elevator pitch will:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify the problem you\u2019re solving<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain your solution and why it works <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make it personal and passionate by sharing facts, actual benefits, and concrete examples of how your solution impacts real people<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invite your audience to take a specific action<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 500;\">Craft Your Pitch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">To get started, write out some talking points, or even a complete script explaining how OER can help solve important problems for students and faculty on your campus. Tie in themes that are important to the people you\u2019ll talk to. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, is textbook affordability an important issue for students or campus leaders? If so, estimate the cost savings your OER initiative has achieved so far and mention it in your pitch. Is student success or retention a particular focus? If so, be sure to explain how OER can impact these important outcomes. Is academic freedom an important issue for faculty? If so, talk about how OER offers faculty increased control and academic ownership over their course materials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this <\/span><a href=\"https:\/\/drive.google.com\/file\/d\/1FL1XTmAVnBJDrJq351qheXcanmeMAsyq\/view?usp=sharing\"><span style=\"font-weight: 400;\">Elevator Pitch Worksheet tool<\/span><\/a><span style=\"font-weight: 400;\">, developed by Houston Community College\u2019s OER initiative team for an AACC presentation, to help you think through what\u2019s happening with your OER initiative and how you might craft an effective elevator pitch. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve drafted a pitch, it\u2019s time to practice, practice, practice. Share it, see what resonates, and make adjustments.<\/span><\/p>\n<h3><span style=\"font-weight: 500;\">Tailor Your Pitch to the Audience <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When developing your elevator pitch, focus your key points and benefits on the audience. You might have a standard elevator pitch you use for faculty members, and variations of it you use when you\u2019re talking to administrators, librarians, or instructional designers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly the \u201cask\u201d at the end of your pitch should be tailored to the audience. You might ask faculty to review an OER course or textbook, and share their feedback with you. You might invite administrators to attend an OER Summit or another meeting where a faculty+student panel is presenting about their experiences using OER. Think about the role each person might play in building your OER initiative, and then invite them to take some action that could move them towards becoming your ally. <\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:22%;padding-bottom:20px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\">Helpful Resources<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-first\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 4% ) * 0.33333333333333 ) );margin-right: 4%;margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;background-color:#e6e6e6;padding: 20px 20px 20px 20px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:46;line-height:1.13;\"><a href=\"https:\/\/drive.google.com\/file\/d\/1FL1XTmAVnBJDrJq351qheXcanmeMAsyq\/view?usp=sharing\"><span style=\"font-weight: 400;\">Houston Community College OER Degree Plan Worksheet<\/span><\/a><\/h2><\/div><div class=\"fusion-text fusion-text-4\"><ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/drive.google.com\/file\/d\/1FL1XTmAVnBJDrJq351qheXcanmeMAsyq\/view?usp=sharing\"><span style=\"font-weight: 400;\"> PDF Worksheet created for AACC Presentation<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #e6e6e6;background-position: center center;background-repeat: no-repeat;padding-top:30px;padding-right:22%;padding-bottom:20px;padding-left:22%;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><p>Photo by\u00a0<a href=\"https:\/\/unsplash.com\/photos\/gcDwzUGuUoI?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">davide ragusa<\/a>\u00a0on\u00a0<a href=\"https:\/\/unsplash.com\/search\/photos\/audience?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":32,"featured_media":15649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202,200,199],"tags":[209,472,64,56,473,205],"class_list":["post-15618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-awareness","category-making-the-case","category-playbook","tag-champion","tag-elevator","tag-oer","tag-open-educational-resources","tag-pitch","tag-playbook"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/posts\/15618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/comments?post=15618"}],"version-history":[{"count":0,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/posts\/15618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/media\/15649"}],"wp:attachment":[{"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/media?parent=15618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/categories?post=15618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lumenlearning.com\/wp-json\/wp\/v2\/tags?post=15618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}